An inspiring workforce
Edinburgh City Region is home to one of the
UK's most productive and qualified workforces, with more than a
third holding a degree level or professional qualification. This
talent base, the area's quality of life and its environment are key
attractions for employers and their employees. Labour costs are
significantly lower than in London and the south-east, with
Scotland's indirect social wage costs, such as employer national
insurance, among the lowest in Europe.
More than 1.5m people live in Edinburgh City
Region, with the working population extending to 2.5m across
Scotland's central belt.
Many public and private sector partners are
working together to recruit, train and retain talent, as well as
attracting highly skilled international graduates and overseas
workers. Unemployment in Edinburgh is consistently the lowest of
any period in the city's history.
The 'Promoting Edinburgh as a
Destination' project is to examine the case for an entirely
new destination marketing function for the city of Edinburgh. The
plan is to deliver a new destination promotion model to realise
Edinburgh’s ambitions to be a destination of the future across the
three target areas of Talent, Tourism and Trade as well as ensuring
that Edinburgh fulfils its potential as a capital city, leader and
destination for Scotland.