Edinburgh is the UK's second financial centre after London and Europe's fourth by equity assets. In world terms, it ranks ahead of Dubai, Amsterdam and Washington in the Global Financial Centres Index.
Edinburgh City Region is one of Europe's top ten locations for science and technology and has changed the world with innovations from antiseptic to the world's first cloned mammal.
Edinburgh City Region is the UK's favourite domestic holiday alternative to London and gateway to the rest of Scotland. Around 4m visitors a year inject £2 billion into the local economy.
Edinburgh is recognised internationally for its artistic, creative and cultural excellence, with accolades including the first UNESCO City of Literature and the UK's sixth most creative city.
The Edinburgh City Region is at the forefront of Scotland's renewable energy sector due to its expertise in developing and bringing to market new renewable technologies and existing strengths in engineering and traditional energy.
Edinburgh is Scotland's second retail location by number of outlets and consumer expenditure, and is the UK's 19th largest retail destination in terms of market potential.