Transcript for the Edinburgh Inspiring Capital DVD – INVEST
chapter
Graphic of Edinburgh skyline merges into
Edinburgh Inspiring Capital sparkling logo. The graphic is set
against a green background.
Logo fades out as the background is replaced
by a moving image of Edinburgh. The aerial shot shows traffic
moving across a bridge above Waverley station. As the shot pans out
you can see more of the background - you can see the greenery of
Princes Street Gardens and Edinburgh Castle. When fully zoomed out
the image is one of Edinburgh’s skyline - the city centre of
Edinburgh.
The shot changes to display a modern sculpture
in the centre background of the shot. The sculpture is metallic
silver and is egg timer shaped (This is the new air traffic control
tower at Edinburgh airport). A Green text bar is displayed on the
screen. The text says “An ‘ideopolis’ – leading the world’s ideas.”
In the foreground trees blow in the wind. The text bar remains on
screen for the next shot. An aerial view of a 4 main roads. A blue
motorway sign is visible but you cannot see the text displayed on
it. Cars traverse the roads from the left and the right of the
screen.
The text bar remains on screen for the next
shot - the Forth Rail bridge. A train moves across the bridge
travelling from the centre to the left hand side of the screen.
The text bar remains on screen for the next
shot – Cars traverse over the Forth Road bridge. Traffic moves from
the foreground of the screen to the background – and vice versa.
Buses, cars, lorries and maintenance vehicles are all present.
The image is replaced with a fast moving blur
of blue and purple – as the shot comes into focus a moving train is
present. The train is travelling through a modern train station
which is open to the elements. The green text bar changes to read
“One million+ workforce within one hour’s travel.”
The text bar remains in shot as the image
changes to display a large metallic and brick building in the
background. The building carries text which says “Edinburgh
Airport.” The logo for the airport is also in shot. In the
foreground two roads are in shot – one immediately in front of the
airport and one set to the middle of the shot. A car park also
features in the immediate foreground. The image is shown as a sped
up shot to display very fast moving people and traffic.
The text bar remains in the next shot – a two
lane major road with traffic flowing in both directions. The image
is shown as a sped up shot to display very fast moving traffic. On
either side of the two lane road is greenery – mature trees and
bushes and green fields in the background.
The text bar is apparent at the start of the
next shot – two men walk across a modern metallic silver bridge
towards the camera. The men are wearing light coloured shirts, dark
ties and dark coloured trousers. One man carries folders / files.
The other carries an item of clothing. It is a sunny day. The
background of the shot displays modern architecture. Glass and
metal buildings prevail. The text bar fades out.
The next shot shows a traditional brick
building high on a green hill. The shot pans out to reveal that the
building supports five flags on its roof – including the Scottish
flag and the Union Jack. As the shot pans out more greenery comes
in to focus at the foot of the building. A text green bar fades
into shot. The text states “Home to two of Europe’s top banks.” The
text bar remains as the next shot is displayed - an old pewter
looking sign that displays the text ‘Bank of Scotland.’ Traditional
decorative stone work is evident on the wall to which the sign is
affixed.
The text bar remains in shot as the image
changes to display a modern interior of a building. Immediately in
the centre of the shot is a big clear glass panel which reaches
from floor to ceiling on the panel there is a graphic (the logo of
Royal Bank of Scotland). Two formally dressed men are in the
background of the shot, one is seated and one is standing. There
are large plants (trees) in the atrium styled interior. There are a
lot of glass panels and walls in the room. The shot slowly moves
from right to left.
The text bar remains for the next shot. A
large white sign is featured. It has blue text and a logo – the
text says “RBS The Royal Bank of Scotland Group.” The text bar
fades from this shot to leave a clear image of the sign.
The next shot features 3 people in the centre
– and in focus. Two women and one man. The two women are dressed in
short sleeved white shirts and dark coloured skirts. The man wears
a white long sleeved shirt and dark trousers. We see the back of
them as they walk away from the camera. It is a sunny day. In the
background of the shot are a further two people – one woman and one
man. Again you see just the back of them as they walk away from the
camera. Both wear short sleeved shirts. A road is evident in the
background of the shot – you see a vehicle drive past. The shot is
framed by modern looking concrete buildings.
The next shot displays a bike against railings
in the immediate foreground and centre. A grey statue of a man on a
horse with two feet on the ground sits behind this. To the left is
a street sign. Black text on the white background reads “Rutland
Court.” Six people are in shot – five to the right of the screen
walking toward the camera. One further person is in the left
background of the shot. It is a sunny day. The courtyard is flanked
on three sides by a combination of concrete / brick and glass
buildings. One sign is evident on the wall of one of these
building. This red sign features a white logo.
The next shot is a man standing alone on a
platform as the train pulls in the right hand side of the screen.
The man holds a briefcase and carries a rucksack. He is dressed in
a dark business suit. To the left of him is the station building.
You can see a sign for lifts, stairs, footbridge and way out. The
background of the shot features the train tracks running toward the
horizon. On the horizon it is possible to see residential dwellings
and high rolling hills. The hills are irregular in shape and size.
It is a cloudy day but blue sky is evident. As the train stops the
man turns his back to the camera and walks towards the train.
As the next shot is displayed the green text
bar fades into focus. No text is displayed on it yet. The shot pans
up towards the sky and features a modern looking light brick
building with a glass facade. The clouds and blue of the sky are
reflected in the glass panels of the building. The text bar now
displays text which says “The UK’s second largest financial
centre”. Whilst the text bar remains in view the image changes to
show a pewter logo / signage on a light brick building. The text
reads ‘Standard Life’. The text bar and text fades out.
An aerial shot is featured next. The shot pans
from right to left and is sped up – it follows the path of a train
moving from the right hand side of the screen to the left. The shot
displays a variety of scenery - in the background there is fields,
hills and farmlands. In the foreground there are large industrial
parks, residential dwellings and large modern business premises
several storeys high. It is a cloudy day and the shot is quite
dark.
The next shots pans from left to right and
displays a large and modern semi circle shaped building, several
storeys high. The building is predominantly made of glass and
features lots of curves. A green text bar fades into shot. The
following text appears ‘46% of Scotland’s financial sector jobs.’
Trees are evident to the far right of the shot. The text bar and
text remains for the next shot which features a metallic logo on a
light brick wall. The shot zooms out to feature the text and logo
for ‘Scottish Widows.’ A banister is evident under the logo. Above
the logo there is a clear glass window.
The text bar fades out for the next shot. An
image of an ornamental arch – light coloured and featuring images
of men – a cap is being placed on the head of one man. The other
men stand in line or are displayed to look like they are walking
away. The shot pans to the left and a green text bar appears. As we
enter the next shot the following text appears ‘43% of the
workforce qualified to degree level.’ To the centre right of the
shot is a mature gentleman standing in traditional dress. A women
walks towards him in wearing a graduation robe. She has her back to
the camera. The man places a large black cap on her head. The scene
is similar to that depicted by the ornamental arch in the previous
shot. In the background stand traditional leather armchairs and
someone is standing clapping their hands, only their hands are in
view.
The text bar and text remains in place for the
next shot. We now have a close up of three men – one walks
immediately in front of the camera. They all wear traditional
graduation robes in red and pink. They all wear white suits and
dark suits.
The next shot is an aerial shot taken inside a
building. The interior is traditional - dark wood and carpets. A
stage is evident and people in graduation robes can be seen milling
around. The shot is sped up so then the graduation ceremony is
shown faster The text bar and text fades out of the shot.
The next aerial shot features a modern
building made out of modern materials. It stands at the water’s
edge. To the right of the building is a large boat viewed from the
bow. A harbour wall is displayed at the centre front of the shot.
Further commercial buildings are featured to the left of the
screen. In the background there is a high rise building and a
skyline featuring a mix of dwellings. Rolling hills are evident in
the far background of the shot. The shot zooms out and pans to the
left to reveal some large industrial looking apparatus (a crane)
and a ship which does not look completely built.
This shot fades into one of a large red hulled
ship. White text on the side of the ship reads ‘Norman mariner’.
The image is a brief close up before fading into an aerial shot of
large industrial looking buildings – several storeys high and
rectangular in shape. A green text box appears, the white text for
which reads as follows ‘Edinburgh Park – award wining business
park.’ The background of the shot features a skyline – rolling
hills to the back and in the centre a mix of commercial, industrial
and residential dwelling. This shot is faded into one that shows a
concrete monolith to the left of the screen with the words
‘Edinburgh Park’ written down it. Immediately to the right of this
stands a white sign, the text for which says ‘Edinburgh Park. ‘ A Y
shaped graphic of the road is evident on the sign. There are
traffic lights in the background at which a car turns right. Behind
these are large multi storey modern glass and concrete buildings.
It is the entrance to a business park.
The text bar and text remain unchanged in the
next shot which features two large glass fronted buildings. One is
rectangular in shape and the other is a modern circular design.
Both are multi-story. To the front of the buildings there are trees
and shrubs. Reeds lie along the water’s edge immediately in front
of the building.
The text bar and text remain displayed as the
shot changes into a shot of the water’s edge. There is a concrete
path by the side of the waterway upon which people walk in both
directions. This path is aligned by regularly placed trees and
between two of these tress a black bust / statue is apparent.
Regular placed bollards lie in-between the path and water’s
edge. The text bar fades out.
The next shot is an aerial view featuring a
number of large commercial premises. Two of the buildings are very
distinctive because of their round shape. Around one of these
rounded buildings lies an area of greenery – grass in a circular
shape to mirror that of the building. This is also distinctive
because it is the only open green space in this shot. Cranes are
also seen amongst the commercial landscape. The cityscape stretches
out into the background of the shot. Traffic can be seen moving on
the roads. The shot pans to the left.
The next shot shows a woman walking toward the
camera. She is wearing a white summer sleeveless top and is talking
on a mobile phone. It is a sunny day. In the background people are
seen walking toward the horizon of the shot. The landscape of the
shot is commercial in nature - large multi-storey buildings and a
car park is evident in the background. The buildings are modern in
style and architecture- a mixture of glass and light concrete.
There are a few topiary trees and foliage scattered around the
outside of the buildings and around the car park.
This shot is replaced by a fast panning shot
of a waterfront. A green text bar appears and features the
following text ‘Major development of the waterfront over the next
20 years.’ The shot moves from right to left and displays an
expanse of water against an urban landscape which is peppered by
mature trees. Residential and commercial property is evident along
the water’s edge. A harbour wall and lighthouse comes into view
alongside a large white multi-storey building.
The text bar and text fades out and is
replaced with an image of the top of a crane set against a blue
sky. The shot pans out to reveal more of the crane.
This shot merges into another waterfront shot
displaying industrial sites and open expanses of land. Modern
commercial and residential property is shown as the shot pans to
the left. The background shows an aerial view of the cityscape and
rolling hills.
The next shot is modern signage on a brick
wall with the words ‘BioCampus’. A green text bar appears and
displays the following text ‘A centre for scientific excellence.’
The text bar and text remains on screen as the shot zooms out at
speed and is replaced with signage on a wall. This sign reads as
follows ‘Pentlands science park.’ A logo is also shown on the
signage. With the text bar and text still present the shot
moves into an image of a laboratory. A person in a white coat and
plastic gloves moves towards the camera and places an object into a
specialist looking piece of machinery on the left hand side of the
screen. A badge is displayed on the person’s white coat – it says
‘Moredun.’ The background of the shot is framed by the interior of
the lab – swivel chairs and technical equipment are present.
The text and text bar remains unchanged as the
next shot is shown. A woman sitting at a desk is featured. She is
in a white lab coat and is using some specialist hand tool with a
long needle. She is in a lab and is surrounded by specialist
looking equipment. The text bar starts to fade out of the shot as
the next image is displayed – a close up of scientific equipment on
a desk. A long needle can be seen moving over the compartments of
the equipment. A human hand can be seen controlling the needle
device. Test tubes can be seen in the background.
A shot is quickly shown – an aerial view of a
site under construction. A large blue crane is shown in the middle
of a construction site. Two multi-storey buildings are situated
next to the site. A green text bar appears. The following text is
displayed ‘£6bn investment creating 64,000 new jobs.’
This shot is replaced with a still image – an
artist impression. The image shows a road flanked to the
right hand side by traditional stone and modern buildings. A
cyclist is displayed peddling away from the camera. The left hand
side of the shot is flanked by mature, tall trees. People are shown
to be walking across and by the side of the road – a mixture of
genders and ages. It is a sunny day. People are dressed
appropriately for the weather. Cars are parked on the road. In the
background a modern glass fronted building is shown as the image
zooms in. The following text is written as signage on this building
‘School of Informatics.’ The text box fades out as another artists
impression is shown. It shows rolling green fields with a mass of
large scale commercial buildings in the centre of the image. The
view is shown from a vantage point on top of a hill – a section of
a brick wall is shown to the right bottom corner of the image.
The next shot shows two people. The image is
taken from above as the two people converse over a piece of print
material. They are sitting on a seat next to a fish tank. A green
text bar appears. The text says ‘Scotland is the UK’s most
entrepreneurial region.’ The text bar remains in shot as the
footage alters to show 5 people sitting around a wooden table. A
sixth person stands at the front of the room pointing to a
television. The image on the television is that of a young man
sitting down. A flat screen monitor is located on the
table.
The text and text bar remain on screen as the
footage changes to show a man sitting in a darkened room at a desk.
He has two flat screen monitors in front of him. He is seen to be
operating a computer mouse. The monitors both show different
images. One has the following text moving on screen ‘small step’
against a moving backdrop of a galaxy. The other monitor features a
static white screen display with blue text. The text bar and text
fades out of shot.
The next image is one of a portable and floor
standing sign. It is red and has white text which says ‘Slow
Filming’. The sign is placed on a pedestrian footpath. In the
centre of the shot a man stands behind the sign. In the background
there is a general hub of activity as people of mixed gender and
ages are stood under a open sided gazebo.
At the start of the next shot a green text bar
and text are faded in. The text reads as follows ‘Premier
film-friendly location.’ The footage itself shows a woman standing
on long grass with a clapperboard. A large camera is in shot to her
left. The camera is hovering just above the grass line. At the
forefront of the shot a man walks by with a baseball cap on,
carrying a large microphone. The woman slams the clapperboard and
then walks to the right of the screen.
The text bar and text remain as the footage
changes to display technical film making equipment. Over 20 people
are in the shot which is taken at the top of a grassy hill; with
views of a cityscape to the rear of the shot. To the right of the
screen there are 5 large stone pillars in old and weathered stone.
A blue open sided gazebo sits next to these pillars. There is a
general hub of activity. One person is seen to operate a very large
camera on what appears to be some kind of conveyor belt equipment.
Others stand and watch. The text and text bar fade out.
The next shot shows a mature gentleman in a
dark business suit walking toward a set of rotating glass doors. He
is greeted at the door by a gentleman in similar attire. As the man
enters the doors the shot changes to show a general hub of activity
centred around a high wooden table. A man is seen talking to
a woman, technical equipment is evident (laptop and printer). A
green text bar with the following text is shown ‘World class
conference destination.’
The text and text bar remain into the next
shot – a large hall with theatre style seating. The majority of the
seats are full. The crowd are facing a stage upon which, to the
right hand side there is a table with three people sitting at it –
facing the audience. There is a lectern to the left hand side of
the stage as you face it. At the lectern stands a gentleman
addressing the audience. At the back of the stage is a very large
screen which is projecting text and logos to the audience. The text
cannot be seen clearly. There are various spotlights on the ceiling
of the venue.
The text and text bar remain into the next
shot – a general hub of activity as people greet and talk to one
another. The shot is inside but you cannot ascertain details of the
venue from the footage. People are smiling and walking around.
The text and text bar remain into the next
shot – a close up of a young man reading a large book. The man
wears a dark business suit and contrasting pink tie.
The text and text bar remain into the next
shot – an interior shot of people serving themselves warm drinks
from a table upon which rows of cups are placed. The shot is
inside but you cannot ascertain details of the venue from the
footage other than it has a predominantly royal blue interior and
has glass doors in the background. People mill around in the
background.
The text and text bar remain into the next
shot – an interior shot. A close up of a hand clasping a white cup
and saucer. A delegate badge is pinned on the clothing of the
person but the text cannot be seen properly. Gesticulations can be
seen to the back of the shot.
The text bar and text fades out as the next
shot is shown. This footage shows a very modern light coloured
building in front of which is a large modern pond. The building is
striking in design and features a mixture of curves, straight lines
and protrusions. (It is the Scottish parliament building – the main
entrance.) Traffic moves on the road to the right of the
screen.
The shot changes to show an interior view –
rows of wooden seats and tables at which a lot of people sit. The
room has a very high ceiling and is very modern in design. It is
predominately a wooden interior. (It is the main debating chamber
at the Scottish parliament). There is little movement from the
people in attendance.
The next shot is a close up of some people
sitting on the wooden chairs at rows of wooden desks. There is
little movement but a few people are seen to be talking to their
neighbours.
The next shot is taken in the interior of an
office. Desks are placed in rows and there are a lot of computer
monitors, files and paperwork evident. Colleagues talk to one
another and there is a general hub of activity. A green text bar is
displayed with the following white text ‘ Scotland’s most
productive workers.’ The shot pans to the left before being
replaced with footage of five people sitting outside at a high
table and high bar stools. They converse. The text bar and text
remain unchanged.
The next piece of footage shows a light
interior to a modern building. People in business dress walk about
in both the foreground and background of the shot. The footage is
sped up so the people appear to be moving through the interior very
quickly. On the wall there is a large canvas sign. It is partially
obscured from shot and so no meaningful text is in view. The text
bar and text remain unchanged. In the immediate foreground a woman
in a red business suit is seen standing talking to a man in a dark
business suit.
The text bar and text remain unchanged as the
next shot is shown. A woman in a short sleeved white shirt is
facing the camera. She has a pen in her hand and is gesticulating
with her hands. She is speaking to two further people – a man
and a woman – who have their backs to the camera. Bottles sit on
the table. The label ‘Strathmore’ can be seen. The text bar and
text fade out of shot.
The next shot shows a mature man in business
dress (a dark suit) addressing a woman behind a counter. The words
‘Premier Travel Inn’ are displayed behind the women alongside a
logo. The shot changes to a close up shot of a young woman smiling
directly into the camera. She stands next to a purple sign that
says Premier Travel Inn.’
A green text bar fades into the next shot –
footage of suited men exiting a traditional looking building. At
the door stands a man in full Scottish dress. People walk past the
front of the camera. The text says ‘Second fastest growing city in
the UK.’ This text bar and text remains in shot as the footage
changes to show a sign which says ‘Ocean Terminal.’ The signage is
shown above a glass widow. The shot zooms out but nothing
additional comes into view. The shot changes to show an interior of
a shopping mall. Various high street stores signs can be seen
including ‘tiki café, zinc bar and grill, Jane Norman, Whittard
fine tea and coffee, Faith and Espirit.’ The text ‘Royal Yacht
Britannia’ can also be seen. People traverse the mall, people of
all genders and ages are shown in the footage. The text and text
bar remains unchanged into the next shot – showing a young woman
walking past a shop front. The shop front carries the sign ‘Louis
Vuitton.’
The next shot shows the underneath of the
entrance way to Harvey Nichols. The reflective surface shows people
entering and exiting the store. The building is modern, light and
multi-storey with many large protruding and flat windows. The text
and text bar fades out as the footage changes.
Five men dressed in smart business suits and
ties stand underneath a statue. They are having their photo taken
by a sixth man. A couple sits on a bench nearby, watching.
The next shot shows just the feet of someone
stepping off an ascending escalator. The shoes are black, the
person wears black trousers and carries a black briefcase. The
person exist the escalator and walks toward the camera and out of
shot.
The next shot shows five men in casual dress
sitting around a table underneath a dark coloured parasol. They are
positioned next to railings. The parasol has the text ‘Malmaison’
on it. Drinks sit on the table, including a glass of white wine.
They converse with each other. A lady in a black dress holding a
tray approaches the table and places an item on it. The image fades
out as a green tinted screen shows a picture of a traditional and
formal building with a central dome. The building is elegant in
style and has decorative stone elements on its façade. The image is
overlaid with the words ‘INVENTIVE, VISIONARY, DETERMINED.’ Words
appear in that order and remain on screen. The image in the
background simultaneously fades out a little more. The entire image
is then replaced with a green backdrop over which a graphical image
appears.
- The end -
