Councillor Tom Buchanan, Edinburgh's Economic Development Convener, launches our new Invest blog, which will feature comment, debate and market intelligence from business people around Edinburgh.

Edinburgh has just picked up a host of impressive silverware in
what is arguably Europe's premier league of economic
performance.
To be named
Europe's Best Small City of the Future by Financial Times
Foreign Direct Investment (fDi) magazine is no small
achievement.
It means a panel of powerful judges placed the 'Inspiring Capital' ahead of 50 other small
European cities with populations of between 250,000 and 500,000 -
including Zurich, Manchester and The Hague.
It is the second consecutive year that Edinburgh has collected
this award in fDi's influential 2010/11 European Cities &
Regions of the Future shortlist. Edinburgh was also named Top Small
European City for Economic Potential - a positive sign of the
city's resilience and diversity despite the ravages of the global
banking crisis and recession.
This category reflects the strength of Edinburgh's knowledge and
investment base and was judged on criteria including GDP growth,
number of foreign direct investment projects, research and
development activity and employment in knowledge industries.
In addition, Edinburgh was ranked fourth in the Small European
Cities category for Foreign Direct Investment Strategy. It is
encouraging that our new approach to inward investment is hitting
the mark. A strategic review of activity in this area has led to
the creation of the Destination Edinburgh Marketing
Alliance to raise Edinburgh's international profile; investment
in the Edinburgh Inspiring Capital brand;
the formation of new Investor Support and Physical Development
teams as part of a three-year action plan for our
Economic Development Unit, and a new inward
investment partnership between The City of Edinburgh Council,
Edinburgh Chamber of
Commerce, Edinburgh Science Triangle
and Scottish Development
International.
Edinburgh was ranked tenth place overall in the fDi competition,
which rated a total of 223 cities and 142 regions across Europe.
This was the best position of any small city, putting Edinburgh in
the same league as major players with populations of more than 1m,
including London, Paris and Moscow.
This is an awesome performance that recognises Edinburgh's
ability to punch above its weight as a world-class investment location.
In international marketing terms, winning these destination
'Oscars' will help us spread the word about the capital's key
strengths - including one of the UK's most highly skilled and qualified workforces and
globally significant expertise in cutting-edge disciplines such as
enabling technologies, informatics and human and animal
life sciences.
As confidence returns to the world economy, assets
like these are helping Edinburgh to drive Scotland’s future
economic growth and lead Europe into the future.
FDi's shortlist carries a great deal of weight in the world of
inward investment and relocation and will help give Edinburgh a
real edge with decision-makers. These awards are also testament to
you - Edinburgh's business community - and the competitive
advantage you give us as an international investment location. We
already know that Edinburgh is one of the world's best places to
visit, invest,
live, work or study in - but to have that verified by such a
respected source is a huge boost to the city's confidence.
Edinburgh also won accolades in four other fDi
categories:
- Top 5 Small Cities for Human Resources - second place
- Top 10 Northern European Cities - fourth place
- Top 5 Northern European Cities for Foreign Direct Investment
Strategy - fourth place
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