Malaysian group Tune Hotels has opened a 179-bedroom
property in Edinburgh – its first UK hotel outside of London. We
spoke to Tune Hotel Haymarket General Manager Ray
Chandler…

Who is Tune Hotels?
We’re part of the lifestyle business conglomerate,Tune Group, that was founded by
Malaysian entrpreneurs Tony Fernandes and Kamarudin Meranun. The
Tune Group of companies are Tune Air, Tune Hotels, Tune
Money, Tune Talk, Tune Box, Tune Studios, Tune Tones, Caterham F1,
ASEAN Basketball League, Queens Park Rangers Football Club (QPR)
and Kuala Lumpur Education City (owner of Epsom College in
Malaysia).
Tune Hotels have brought major investment in to the UK in
developing the product. Since Tune Hotels was first launched in
Kuala Lumpur, Malaysia, in 2007, over four million guests have
stayed in one of its properties, currently totalling 27 hotels with
11 in Malaysia, 4 in the Philippines, 5 in the UK, 3 in Indonesia
and 4 in Thailand. Tune Hotel Melbourne, Australia and Tune Hotel
Ahmedabad, India are due to open in 2013.

Explain your pricing structure and what inspired
this?
Sometimes, all you really need from a hotel is a hot shower and
a good night's rest. That's why our limited service hotels offer
beds at very affordable prices by getting rid of costly full
service extras (pools, spas, saunas, room service or the like) that
you just don't need and shouldn't have to pay for. You can tailor
your accommodation experience to suit your own budget or your
needs. We provide you with good basics, 5 star quality beds,
powerful showers, a central and convenient location, a clean
environment and 24 hours security.
Edinburgh is a fantastic city with a whole gambit of food styles
and offerings and lots to see. No need to spend time inside a hotel
bedroom.
What attracted you to Edinburgh?
Introducing the Tune Hotel brand to Scotland was an important
business move for us. The demand for a low cost hotel that offers
good quality basics and, importantly, a great night sleep is
becoming ever more important as tourists and business travellers
are swayed by price but unwilling to trade down.
Edinburgh is an immensely important trade and tourism hub and
we’re excited to harness its potential. Further Scottish
development is definitely on the cards as we look to introduce the
brand to a number of Scottish cities.

How is it going so far and what's your ambition for the
business?
It’s starting off well with the hotel finished and operating
smoothly with a great team of welcoming staff. We’ve had great
responses from our customers who on the whole have appreciated the
concept and the new brand. It is Tune’s intention to expand within
Scotland and throughout the UK.
Internationally we are developing new Tune hotels in India, East
Africa, Australia and hopefully a dabble in America.
