Susanne Scherer-A day in the life of the Edinburgh International Film Festival, Wednesday June 13 2012
On Wednesday the 30th of May 2012, the Edinburgh International Film
Festival officially launched the programme for its 66th season.
Already in the early morning the office was very busy and there was
a lot of excitement in the air, all staff members working so
everything would run smoothly. Most of us were busy with preparing
the press launch and I helped dressing up the Filmhouse as our
venue, by putting up posters and getting the brochures ready for
the eagerly waiting public.
As part of the marketing team the most important task for me was
to help making sure that the website with the whole programme and
ticket information would run without any problems, and hence I
spent most of my morning giving the website its finishing touch –
selecting film images, uploading trailers and editing programme
details. It was quite exciting to see how all the work on the
brochure and website over the past few weeks finally served its
purpose and to actually see people holding a copy of the brochure
in their hands and paging curiously through it.
My continuous task was also to monitor all social media
activities, which responded to the press launch, and we happily
observed the overwhelmingly positive reactions towards 2012’s
Later in the day I prepared the copy for the next EIFF
newsletter, whilst the first, eagerly awaited ticket sale numbers
came in and confirmed the presumption that the EIFF had a
successful programme launch and I felt quite proud to have been
part of it.
Susanne Scherer - marketing assistant EIFF
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